With advertising, social media, and constant notifications, it's harder than ever to maintain attention -- especially in the classroom. How can we keep student attention, and engage them in meaningful learning? It's all about the Attention Switch in our students' brains. In this session, you'll learn what keeps students connected, and you'll feel inspired to create learning that students will love. This speech features unexpected twists and lots of fun, looking at now-defunct social media platforms, Pinterest fails, YouTube trends, and more. You'll walk away with some practical, concrete steps and ideas for engaging students as well as big-picture ideas that can shape your instruction.